MakeMyTrip Creator Circle — How It Works, Earnings & FAQs
What is MakeMyTrip Creator Circle?
MakeMyTrip Creator Circle is a performance-based creator monetisation program for Indian travel creators on Instagram. Creators enroll in paid campaign briefs from MakeMyTrip — each tied to a specific product like hotel bookings, bus travel, train journeys, or flights — create an Instagram Reel, and earn money based on how their audience engages with it over 10 days.
Creators with 10,000 & more followers can take part in the program. A creator with 20,000 deeply engaged followers can out-earn one with 5,00,000 passive followers. Earnings are driven entirely by views, reach, likes, comments, shares and saves.
How do I join?
Go to the Creator Circle link - https://makemytrip.galleri5.com/ and sign up with your Instagram handle. The platform automatically reviews your profile — looking at follower count, engagement quality, and content style. If you are a fit, you are approved instantly and land on the Briefs screen. The whole process takes under two minutes. No long forms, no callbacks, no waiting.
What is a brief?
A brief is a paid content opportunity from MakeMyTrip. Each brief is tied to a specific product or campaign — hotel stays, bus bookings, train travel, international flights, or outstation cabs. It tells you what to create, what to include, and when to submit. You browse live briefs, enroll in the ones that match your content style, create your Reel in your own voice, and submit it inside the app before posting on Instagram. Once content is approved, you go live and the platform starts tracking your performance.
How much can I earn? What is the commission rate?
Earnings are calculated using a performance formula that weights each type of engagement:
- Views × 0.05
- Reach × 0.15
- Likes × 0.25
- Comments × 8
- Shares × 4
These scores are added together to produce your Base Earnings, which is then multiplied by your BCQS (Brand Content Quality Score) — a quality multiplier based on how well your content performed relative to the brief guidelines and your audience's engagement. The maximum earning per content piece is ₹2,00,000. The program average is ₹1,14,206 per approved Reel.
Is this an affiliate program?
No. Creator Circle is not an affiliate program. You do not earn per booking or per click. You create an Instagram Reel, post it, and earn based on how your audience engages with it over 10 days. The more your audience genuinely watches, shares and comments, the more you earn.
When do I get paid?
After your Reel goes live on Instagram, the platform tracks your performance for 10 days. After the window closes, your final earnings are calculated and your payout is processed directly to your registered bank account at the end of the month. You can track your earnings in real time on the Earnings tab inside the Galleri5 app.
What is One Circle / MMT One Circle?
One Circle refers to a specific brief called "OneCircle by MakeMyTrip" that ran within the Creator Circle program. The program itself is called MakeMyTrip Creator Circle. If you have seen "One Circle" mentioned anywhere, it refers to that specific campaign brief, not a separate program.